Editor Contact Information
Buffy Helbein
BtB Marketing Communications
919-872-8172
bhelbein@btbmarketing.com

Rob Hudspeth
Director of Sales
SEI Electronics, Inc.
919-875-2453
rhudspeth@seielect.com

SEI FAST program guarantees deliveries in as little as two weeks…

SEI INTRODUCES SHORT LEADTIME WIREWOUND PROGRAM WITH GUARANTEED DELIVERIES

Raleigh, NC (July 1, 2004) - Resistor manufacturer SEI electronics, Inc. today unveiled it’s short leadtime wirewound program. Dubbed SEI FAST, SEI guarantees deliveries of limited quantities of the most popular wirewound series in two or three weeks, depending on the product type.

SEI Director of Sales Rob Hudspeth explained the reason for the introduction of this program. "Customers are accustomed to resistors being available from stock…but wirewound resistors are different. With the wide variety of housings, power ratings and custom ohmic values, it’s not practical to have all products available from stock. With many manufacturer’s wirewound leadtimes extending to 14-16 weeks, we feel there is a market need for this service."

The SEI FAST program features guaranteed two week deliveries on the surface mount SM series and precision axial leaded WW series for quantities up to 1,000pcs. For the ceramic housed CB series, deliveries are guaranteed within three weeks after receipt of order.

"SEI has long been known for it’s excellent customer service and reliable deliveries", commented Chief Operating Officer Jamie Mullane. "The SEI FAST program adds to the services we provide and demonstrates our commitment to manufacturing wirewounds in North America…and we stand behind our commitments. If we do not meet the committed two or three week delivery, the products are free of charge."

Typical pricing ranges from $0.30 to $1.20 in quantities up to 1,000pcs. Custom ohmic values are available.

For more information about SEI products, contact SEI Electronics, Inc. at 3261 Atlantic Avenue, Raleigh, N.C. 27604; phone 919-850-9500; fax 919-850-9504; email marketing@seielect.com; or visit the Web site at www.seielect.com.

SEI Electronics Inc. is a leading global manufacturer of resistors supplying to the world’s largest OEMs, contract manufacturers and distributors. Headquartered in Raleigh, N.C., the privately held company began manufacturing in 1928 as part of Stackpole Carbon Company in St. Mary’s, Pennsylvania. Now affiliated with Akahane Electronics, SEI has manufacturing facilities in Japan, Taiwan, China and Mexico; warehousing facilities in El Paso, Guadalajara, Hong Kong and Japan; and sales offices in Tokyo, Hong Kong and Taiwan.